Why are the Giants still celebrating??

yeah um...i have sat through tv show after tv show and commercial after commercial of Giants this, and Justin Tuck (giants qb) that..even the corny "eli manning you just won the superbowl what are you gonna do now?" "its the greatest feelin in the world im goin to disney world!!" WTF?! Last time i checked all 3 out of 4 times we won the superbowl we didnt milk it this much i dont believe..and we really need to stop watching all of the NY Giants-sponsored commercials and tv excerpts so that we can get back to the "real world"..im NOT bitter, i swear...lol